RUOHAN FW24 CAMPAIGN
PHOTOGRAPHER:
JOHANNA KIRSCH
< BODIES AS BRUSHES>
If we were to ask, what is the essence of the "point," and what is its significance? Beyond clothing, Kandinsky once used dance to explain this: a point is the endpoint of a movement in classical ballet, while a line represents the dancer's journey in motion.
In collaboration with dancers from Germany's largest ballet company, Staatsballett Berlin, the shoot transforms the body into a brush to depict the intersecting seams of points and the segmented cuts of lines in the RUOHAN AW24 collection, highlighting the fabric's stretch and the depth of proportions.