RIMOWA TIKTOK
ARTIST COMMISSIONS
LÙCHEN
FW24 CAMPAIGN
PHOTOGRAPHER:
GERAY MENA
< MIGRATE >
Constantly in a movement and the quest for new horizons, LÙCHEN relocated to Paris in 2023.
As an explorer traversing both literal and metaphorical landscapes, Chen draws inspiration from her journey, introduce its Fall/Winter 2024 collection. As an echo of her garment, the shoot transformed it into a moving story in city Paris.
DJFL SUMMER 25 SOCIAL CAMPAIGN
PHOTOGRAPHER:
AMEYA EDDISON STEPHENS
< MUSIC IS TOXIC>
Music is intoxicating, causing some to ignite spontaneously on the street and others to lose their composure while walking. As per the original inspiration of the collection, this narrative depicted individuals navigating the city, ensnared by the ‘toxicity’ of various rhythms.
RUOHAN FW24 CAMPAIGN
PHOTOGRAPHER:
JOHANNA KIRSCH
< BODIES AS BRUSHES>
If we were to ask, what is the essence of the "point," and what is its significance? Beyond clothing, Kandinsky once used dance to explain this: a point is the endpoint of a movement in classical ballet, while a line represents the dancer's journey in motion.
In collaboration with dancers from Germany's largest ballet company, Staatsballett Berlin, the shoot transforms the body into a brush to depict the intersecting seams of points and the segmented cuts of lines in the RUOHAN AW24 collection, highlighting the fabric's stretch and the depth of proportions.